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Concept

コンセプト

“AREA” means a region or a field. An AREA in a space is formed by the fusion of SPACE and PRIDE. The role of AREA is to restore the spiritual aesthetics of living spaces in contemporary Japan that have become confused, and to create ever-evolving spaces for the future, instead of just implementing Japanese style as nostalgia.

Creation of our own trends, without being constrained by existing trends. Providing individuality unrestricted by preconceived ideas. Pursuit of the ultimate harmony of materials, structure, and design.

Materials and techniques are taken from specially selected production areas, whether domestic or foreign, and added a magic touch by AREA. We create the world’s best “Made in Japan” with original furniture and fixtures, as well as the spaces created with them.

MATERIAL          STRUCTURE          DESIGN

AREA Original Furniture

素材、つくり、デザイン

MATERIAL

素材

Carefully selected solid hardwood and wood veneers with gorgeous grain

AREA furniture is made with carefully selected solid hardwood and wood veneers from all over the world, including white ash, black cherry, oak, maple, and teak, in addition to black walnut, the representative wood for furniture. Other specific wood types are also available for some products. Please feel free to contact us.

Available in a variety of materials (iron, stainless steel, brass, glass, marble, leather, and more)

To create more diverse design patterns using different materials, various materials are available in addition to wood.

More about Material/Finish
Material / Finish

素材

素材

STRUCTURE

つくり

熟練の職人の手による仕事

Manufactured by skilled artisans

AREA furniture is mainly produced in long-established factories in five representative furniture production areas of Japan: Fuchu (Hiroshima), Okawa (Fukuoka), Hida-Takayama (Gifu), Shizuoka (Shizuoka), and Asahikawa (Hokkaido). Since our products require a lot of manual work, they can hardly be manufactured by mass-production furniture makers pursuing high efficiency. Therefore, our products are made at reliable factories, which can process everything from start to finish: from purchasing materials, properly drying the timber, converting the timber, processing, polishing, assembling, and coating. Although production takes time, we deliver our customers quality furniture that will endure for a long time that is definitely worth the wait.

More about the factories
Factories

DESIGN

デザイン

New designs created in contemporary Japan, not mere nostalgia of Japanese design

AREA’s allure includes expressions by various designers (e.g., furniture, architecture, traditional crafts, and fashion), which also pay respect to traditional designs around the world that have been passed down. AREA products are made by incorporating creative designs. We develop home décor products based on an annually selected concept, and present them to the world.

More about Designers/Artists
Designers / Artists

デザイン