AREA Paris Wins Interior Design Category
“sideboard HASHIRAMA” and “chair A-10” Receive Honorable Mentions in Product Design
The Japanese furniture and interior brand “AREA” (NODA Japan Co., Ltd.) is proud to announce that its overseas flagship store “AREA Paris” (Paris, France) has been awarded “WINNER” in the Interior Design category at the 2025 DNA Paris Design Awards.
In addition, AREA’s products “sideboard HASHIRAMA” and “chair A-10” were selected for “Honorable Mention” in the Product Design category.
About the DNA Paris Design Awards
The DNA Paris Design Awards is an international design competition based in Paris, France, that celebrates creativity, innovation, aesthetics, and functionality across five disciplines: Architecture, Interior, Landscape, Graphic, and Product Design.
For more details, visit the official website: DNA Paris Design Awards
Awarded Works and Jury Comments
DNA Paris Design Awards “WINNER”
AREA Paris (Interior Design Category / WINNER)
As the brand’s flagship store in Europe, AREA Paris embodies the brand’s philosophy of “Material, Craftsmanship, and Design.”
Its showroom design, which translates the Japanese aesthetic concept of “Wabi-Sabi” into spatial expression, was highly acclaimed by the international jury.
[ Award Page ]
https://dna.paris/winner/zoom.php?eid=71-94080-25
DNA Paris Design Awards “Honorable Mentions”
sideboard HASHIRAMA / chair A-10 (Product Design Category / Honorable Mention)
Both products faithfully embody AREA’s design philosophy, merging traditional Japanese craftsmanship with contemporary modern design. Their exceptional quality and cultural value were recognized on the global design stage.
[ Award Pages ]
・DNA Paris Design Awards_Honorable Mentions（プロダクトデザイン部門／ Honorable Mention）
https://dna.paris/winner/allwins.php?comp_id=86&hm=y
・sideboard HASHIRAMA
https://dna.paris/winner/zoom.php?eid=71-93864-25
・chair A-10
https://dna.paris/winner/zoom.php?eid=71-93709-25
[ Comment from Go Noda ]
“AREA Paris was conceived not merely as a showroom, but as a space that allows visitors to feel the essence of Japanese spirituality.
Through the breathing of materials and the beauty of shadows, we aimed to create a quietly moving experience.
The products honored with the ‘Honorable Mention’—‘chair A-10’ and ‘sideboard HASHIRAMA’—represent a fusion of traditional Japanese aesthetics and modern functionality.
They embody AREA’s core principle of ‘Material, Craftsmanship, and Design,’ expressing quiet strength and subtle presence.
I am deeply pleased that the uniquely Japanese sensibility of ‘Wabi-Sabi’ resonates with audiences in the global design community through these works.”
About Executive Brand Director and Furniture Designer Go Noda
Born in Japan in 1967, furniture designer.
In 2003, he founded the interior brand “AREA” and has since led the brand as its chief designer.
After establishing a strong reputation in Japan, he opened “AREA Paris” in Saint-Germain-des-Prés, France, in 2019, followed by “AREA New York” in 2023—marking the brand’s full-scale global expansion as a Japanese furniture brand.
As Executive Brand Director and Furniture Designer of AREA, Go Noda brings together meticulous material selection, refined form, and the Japanese aesthetic of “Wabi-Sabi” to deliver the message “From Japan to the World” through furniture and spatial design.
This award represents the embodiment of his brand philosophy—‘Creating places filled with love.’
